Alternative Flooring is a forward-thinking, contemporary flooring company which specialises in premium-quality, natural carpets, rugs and runners. Founded over 25 years ago, they have gone on to win multiple industry awards, including being the only flooring-related brand to secure a CoolBrand award, while garnering a reputation for their cutting-edge styles and focus on texture and materials.
Alternative Flooring was one of the first companies in the UK to import natural fibre flooring. They are also constantly innovating and have collaborated with acclaimed designers to create some truly original patterned carpets, making them our go-to brand for anyone looking for the very latest designs and flooring trends.
Alternative Flooring celebrates beautiful design in all its forms. Their wide range of natural carpet options means that there’s something suited to virtually every taste and technical requirement. No matter your desired look, you can always count on Alternative Flooring.